Sunday, March 05, 2006
Flay and others going to Atlantic city.
Now, what does is really mean when a person of stature in their respective field, "lends their name" to something? I'm not really sure myself, but I don't know how involved Bobby Flay, Wolfgang Puck, and Michael Mina are in "lending their names" to Atlantic City's Borgata Hotel and Casino, which is opening three new restaurants.
Atlantic City, and most of the East coast is experiencing a restaurant labor shortage and competing heavily for all the available talent. This requires creativity and marketing skills like no other, and thus, the aforementioned "name lending".
The name lenders will be opening up Wolfgang Puck American Grille, Bobby Flay Steak and SEABLUE by Michael Mina.
Atlantic City, and most of the East coast is experiencing a restaurant labor shortage and competing heavily for all the available talent. This requires creativity and marketing skills like no other, and thus, the aforementioned "name lending".
The name lenders will be opening up Wolfgang Puck American Grille, Bobby Flay Steak and SEABLUE by Michael Mina.
